I first got the heads up on this on Macbreak Weekly and boy, is it cool! You actually have to type in the prompt to open the box! Note: This isn't the usual packaging.
Whats the deal with the weird packaging, sorry I'm not going to watch a 20 min video on unpacking a phone but I didn't get why you had to plug the packaging in.
Companies like to be flashy and inventive when it comes to handing out complimentary products to reviewers. I'm trying to remember which game/dev team it was that gave some dude the key to a safe box located at some far away location...
I love unboxing period. There's something magical about opening a new electronic out of a clean, smooth box *shudder of pleasure* I remember opening the N810. It was so damn cool (this was before the iPod Touch became an orgasm of technology, though).