Hi guys, I have recently talked to few journalists about games PR. Some facts were really surprising for me and I would like to share 7 most important hints with you. This can definitely help you better reach your audience without any effort. 1. Be sure you offer the right information to the right journalist. Do some research and contact only those who are covering your business. Dont expect response. If your topic is interesting the journalist covers it often without contacting you back. 2. The first 5 seconds are essential to get the journalist to pay attention to your message, so put some extra effort to email subject and the first sentence of text. This is a one time chance. 3. Press releases and emails should be localized in journalist's language with his/her name in the greeting. Don't be lazy and get your press release translated! 4. Be very, very brief, a few sentences are usually enough to deliver the key message. The maximum text length should be three paragraphs, also avoid PR bullshit ("We are the one and only, best, great, epic story, etc."). 5. No hires image attachments, please! 2 Mb pictures will definitely get you on a spam list. Add only a link to your website gallery or attach one small low-res image if it is essential to communicate some features of your product. 6. No press releases in PDFs! The best way is to insert your press release to email body or to send it as UNformatted Word document. Journalists wont be impressed by even the most creative and colorful Word template. Theyve already seen (almost) everything. And they need good information, not coloring book. 7. If you are iOS developer and you have a paid app, use redeemco.de to distribute promo codes. Only the most desperate journalists will ask you for a code. Save their precious time and send the link for instant promo code download right away. If you have any other suggestions, please send us an email or contact us at @Flow_Studio twitter. Petr
