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What is actual gamer? Why a woman playing candies can't be a gamer? No matter whether you play FPS or FarmVille, both is gaming - just with...
Launching in a single country at first has also benefits in terms of user acquisition. You need to test your creatives and copywriting in services...
And that's classic statistical fallacy. You are judging by yourself, not by an actual user behaviour.
Hi, at first - Candy Crush Saga is as much social game as mobile. It means, those mechanics are part of the game itself. Actually this...
80k a day? :) Get real mate, Supercell is doing 2,4 million a day with two games.
Actually, Facebook mobile ads for app installs are currently one of the most effective and cheapest tools for user acquisition. This is...
There are too many factors. But in very, very, very vague general thinking - ARPDAU in average casual game is about 3-7 cents. 10k downloads...
Hi, interesting reading! I've bookmarked your site :) I've recently started a blog too, mostly about mobile app / games marketing - you can check...
Thanks guys, your feedback is really appreciated! I've published another article - How to prepare a mobile app press kit. Please feel free to...
Thanks :) I'm going to San Francisco for a two weeks, but I hope I'll be able to publish a new article meanwhile.
Hi guys, I have started my own blog recently and wrote this article about mobile app marketing. I'm explaining minimal requirements for...
Update - rumors says it was over 1M USD: http://kotaku.com/is-psys-gentleman-video-just-a-giant-commercial-474673280
Well, what do you think... How much did they pay? :) https://www.youtube.com/watch?v=ASO_zypdnsQ
Sure you have to plan your release on a particular day and coordinate it with other marketing activities. Apple approval is one thing, but you can...
25k+ to be a real player? :) Real players spent 150k+, Supercell did marketing for 10m+.
Imangi studios (Harbor Master, Temple Run) are also husband and wife. I have read their story in book called Appilionaires.
I have just set up a meeting with Adobe at Casual Connect, looking forward to it :)
Why is CTR high? You should know. Maybe you have decent copy or maybe there is a lot of missclicks? CTR is nothing, what matters is install rate....
Thank you mate! We have built microsite completely inhouse, both design and coding. We run our own server racks too, so it's hosted there....
Microsite is must-have in my opinion if you want to generate pre-release buzz and gather some emails. Those 2k visits a day are mostly from our...
